Cox Media Group
Houston, TX, United States
Digital Campaign Specialist','190185','','CMG Houston Radio','!*!Cox Media Group (CMG) Houston is looking for a Digital Campaign Specialist that will be responsible for executing various responsibilities necessary for the fulfillment of digital advertising campaigns. Essential Duties1. Perform essential data-entry necessary to execute digital campaigns.Complete order entry for digital sales using multiple systemsLearn and effectively navigate research tools and other resources to be able to provide ongoing support to sales specialists and account executives.2. Manage daily fulfillment of assigned digital campaign elements.Effectively communicate with corporate fulfillment partners and account executives about campaign performance daily.Develop ongoing campaign reports (excel, pdfs, and reporting tools) in order to prepare recaps to meet client needs.Strategically manage campaign expenses using Excel and other accounting systems to achieve CMG goals for profitability.Successfully identify, reconcile and communicate any performance issues internally and externally (with clients)3. Conduct research and analysis of data and find “the story” in order to:Provide recommendations to clients for ongoing campaign optimizations.Assist account executives with digital account acquisition and retention.
','','','!*!The ideal candidate is required to be organized, analytical, and possess skills that allow him/her to effectively communicate with clients and sales staff about digital advertising campaigns and best practices in a timely manner. This person must strive to learn and adapt to any and all technical skills and tools to maintain the qualifications required in a constantly-evolving industry. He/she must also operate with a sense of urgency, be adaptable, detail-oriented, results-driven, a problem solver and thrive in a fast-paced environment. Collaboration, customer focus and driving execution are also core competencies required of the ideal Digital Campaign Specialist.Minimum required level of education preferred to perform the job effectively: Bachelor’s Degree in Marketing, Communications or related preferredThis is an entry level position that requires an individual to have working knowledge of the media and marketing industryAt least one (1) marketing or media internship (with positive references) preferred Candidates must also be proficient in Microsoft Suite of products such as Excel, Word, Outlook and PowerPointAdditional requirements: Knowledge of search engine marketing, search engine optimization, social media applications as well as Google Analytics and AdWords. Experience with WordPress – or any other digital design or web production platform - is a plus but not required.
','!*!About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company’s operations currently include broadcast television stations, radio stations, daily newspapers and non-daily publications; and digital sites and services, like Clark.com, Dawg Nation, SEC Country, Hookem.com, Mundo Hispanico, Southern Kitchen and Diehards. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. For more information about Cox Media Group, please check us out online at http://www.coxmediagroup.com/.
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.','Cox Media Group','US-TX-Houston-1990 Post Oak Blvd','','Regular','Individual Contributor','Day Job','','No','Full-time','Ongoing','Digital Campaign Specialist
Cox Media Group
Website : http://www.coxmediagroup.com/
Under the leadership of President Kim Guthrie, Cox Media Group (CMG) is an integrated broadcasting, publishing, direct marketing, and digital media company that also includes the National Advertising Platform businesses of Gamut, Videa, and CoxReps, the country’s largest television rep firm. CMG’s operations currently include: 14 broadcast television stations, more than 60 radio stations, seven daily newspapers, 11 non-daily publications, and more than 100 digital sites and services, like Rare.us, Clark.com, Dawg Nation, SEC Country, Hookem.com, and All22. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million newspaper readers, and nearly 15 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com